Analysis

The battle in the State Senate this November is likely over a supermajority, not control of the chamber. And ad spending is already well underway in competitive districts (more on that soon). How much have the Republican and Democratic caucuses raised for the...

AdImpact reported recently that the NC Governor’s race ranks 7th nationally as the most expensive non-presidential race this year. $43.9 million has either been spent or reserved in advertising and both parties’ gubernatorial candidates posted record-setting...

In November of last year, one year out from the 2024 election, we took a look at how voter registrations had changed since the 2022 election, and conducted a deeper dive on registration changes going back to 2016. With less than four months until Election Day,...